October 10th 2020

Delivering an award winning LMS to SME’s and institutions v2.

Georgina Healey

It started out as a personal project and evolved into an app used by various sectors around the world. Synap’s award-winning learning platform has allowed companies and educators to transform their teaching, with it’s ability to deliver personalised, effective and engaging training at scale.

 Let’s take a closer look how… 


The Origins of Synap’s Platform.

Studying towards their medicine degree in 2015, our founders James and Omair found reading a text book time consuming and a largely ineffective revision method. They wanted to create a more engaging way to study to learn more in less time.

After some research into different learning models, the pair settled on the idea of studying using questions. Creating, sharing and practicing quizzes with each other challenged James and Omair to revise in a new, challenging and sociable way. Sharing this method with their peers led to a Facebook group being made, then evolved to a WordPress plugin and finally evolved into it’s own website called Synap.

Synap’s original website allowed users to create and share quizzes with their friends. Within weeks they had tens of thousands of professionals visiting the website to benefit from active learning including; doctors, lawyers, engineers, accountants, and pilots to name a few. By the time James and Omair graduated 25% of medical students in the UK were using the revision platform.

One of the most desirable aspects of the Synap app is the Spaced Learning feature. It is based on Bjork’s Spaced Repetition theory that states reviewing information at regular intervals greatly improves the amount of knowledge that is retained in long-term memory. With Spaced Repetition, you can gradually increase the length of these intervals so that you’re effectively ‘testing’ your memory at each review point. Forcing your memory to work hard triggers the formation of new neural pathways so that retrieval will be easier in future.

Spaced repetition graph

Over the past few years Synap has transformed from a B2C into a B2B company. The focus is now on creating a customisable platform for business’ and institutions to use and see visible results.

So how has Synap’s LMS successfully been implemented?


Increasing FreeNow’s Driver Workforce in Ireland.

FreeNow is one of the leading taxi companies in Europe. To become a certified driver the trainees must first pass an extensive industry and area knowledge test including roads, street names, landmarks, routes and diversions. With over 18,000 roads in Dublin there’s a lot of information to take in!

taxi driver

The challenge

With the exam being so demanding, FreeNow wanted a platform that would let drivers practice between jobs. They required valuable insights into which drivers were ready for the test and who needed additional help.

What we did 

We developed a platform alongside FreeNow to create their vision. The FREE NOW Manual is able to embed Google Street view images and Google Maps content into the questions, providing visual context for the drivers preparing for their exam.

We also enabled a feedback and flagging system. This allowed for users to raise any questions that they have seen on the test but not yet seen in the manual, maintaining the relevance of the content.

Custom reports were made for each user based on their results, allowing FreeNow administrators to monitor progress and quickly identify when users were ready to sit the test.

The results

The use of our Spaced Learning and the ability to track progress has attracted 10,000 users each month.The use of Synap has also seen the companies first time pass rate increase significantly from only 20% to a tremendous 80%

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