Taking the first time pass rate from 10% to 90% for black cabbies

Working with FreeNow to increase their driver workforce in Ireland by helping potential drivers study for the license exam The…

  • Company
  • Location
  • Website
  • Size

Working with FreeNow to increase their driver workforce in Ireland by helping potential drivers study for the license exam

The exam black cab drivers must pass to get their license (The Knowledge) requires them to memorise a huge amount of information about roads, street names, landmarks, routes and diversions. It is a tough exam with an average first time pass rate of just 10%.

FreeNow wanted a platform that would let drivers practice on the go and would give them valuable insights into who was ready for the exam and who needed some outreach and extra help. 

What we did 

We developed the platform alongside FreeNow and what they wanted to achieve, we changed and improved upon things based on what the feedback from the pilot group of drivers.
Question banks

Maps and images in questions and feedback made learning more engaging for drivers. We also enabled a flagging and feedback system which allowed for questions to be improved upon. 

Cab driver exam preparation portal


Custom reports meant that FreeNow admins could quickly identitfy users ready for the exam and book them in and find users who needed outreach and more help before they booked in. 

Mobile learning

With Synaps suit of mobile and tablet apps drivers could access their question banks on the go or between jobs

Personalised learning

Synap’s Spaced Learning algorithms look at what users are doing well and what they need to work on and then sends them a tailored quiz. FreeNow drivers were able to boost their learning through Spaced Learning by doing tailored quizzes that typically took just 5 minutes.

Spaced learning on the Synap platform

Mock Exams 

Set up mock exams which new drivers took first and used these to predict when they would be ready for the real exam and what score they needed to get in a practice exam in order to pass the real on. 



1) Increase in the first time pass rate from 10% to 90%

2) 15,000 users

2) 250 new jobs created in just the first 3 months and over 1000 new jobs since

FreeNows users love using the platform

“This app is the only reason I passed my test and it made it so effortless! I’d advise everyone thinking of doing the test to sign up to this – I can’t stress it enough. I’m forever grateful. ”

-Steven, Newly qualified driver at free now

Synap’s FreeNow platform is easy for admins to manage

“Synap’s pros are its ease of use! A lot of our users wouldn’t comfortable with online reasources like this but the simplicity of the platform allows our users to learn and gain knowledge quickly & easily”

– Jamie Boyd, Driver Services Manager at FreeNow

They did it with Jumpstart

Synap LMS test on iPhone

Medical Student Exams with Oxford University Press and the MDU

A 30% score improvements for students following Synap's system recommendations The MDU (Medical Defense Union) is the UK’s leading medical…

Read Story

Preparing the next generation of barristers and solicitors, with the University of Law.

Working with the UKs largest private university to provide a modern learning solution that students love using. Changes to the…

Read Story

Scaling award-winning training for Early Years Teachers, with PurpleBee

Collaboration and custom diagnostic tools: how we worked with award winning nursery PurpleBee to scale their business PurpleBee started off…

Read Story

Learning that Lasts

chat with one of our team to find out more