Taking the first time pass rate from 10% to 90% for black cabbies

Working with FreeNow to increase their driver workforce in Ireland by helping potential drivers study for the license exam The…

  • Company
    FreeNow
  • Location
    Ireland
  • Website
    free-now.com
  • Size

Working with FreeNow to increase their driver workforce in Ireland by helping potential drivers study for the license exam

The exam black cab drivers must pass to get their license (The Knowledge) requires them to memorise a huge amount of information about roads, street names, landmarks, routes and diversions. It is a tough exam with an average first time pass rate of just 10%.

FreeNow wanted a platform that would let drivers practice on the go and would give them valuable insights into who was ready for the exam and who needed some outreach and extra help. 

What we did 

We developed the platform alongside FreeNow and what they wanted to achieve, we changed and improved upon things based on what the feedback from the pilot group of drivers.
Question banks

Maps and images in questions and feedback made learning more engaging for drivers. We also enabled a flagging and feedback system which allowed for questions to be improved upon. 

Cab driver exam preparation portal

Reporting

Custom reports meant that FreeNow admins could quickly identitfy users ready for the exam and book them in and find users who needed outreach and more help before they booked in. 

Mobile learning

With Synaps suit of mobile and tablet apps drivers could access their question banks on the go or between jobs

Personalised learning

Synap’s Spaced Learning algorithms look at what users are doing well and what they need to work on and then sends them a tailored quiz. FreeNow drivers were able to boost their learning through Spaced Learning by doing tailored quizzes that typically took just 5 minutes.

Spaced learning on the Synap platform

Mock Exams 

Set up mock exams which new drivers took first and used these to predict when they would be ready for the real exam and what score they needed to get in a practice exam in order to pass the real on. 

 

Results

1) Increase in the first time pass rate from 10% to 90%

2) 15,000 users

2) 250 new jobs created in just the first 3 months and over 1000 new jobs since

FreeNows users love using the platform

“This app is the only reason I passed my test and it made it so effortless! I’d advise everyone thinking of doing the test to sign up to this – I can’t stress it enough. I’m forever grateful. ”

-Steven, Newly qualified driver at free now

Synap’s FreeNow platform is easy for admins to manage

“Synap’s pros are its ease of use! A lot of our users wouldn’t comfortable with online reasources like this but the simplicity of the platform allows our users to learn and gain knowledge quickly & easily”

– Jamie Boyd, Driver Services Manager at FreeNow

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