customer success

Oxford University Press

Improving medical student exam grades and demonstrating Synaps's algorithms work


Oxford University Press

What they do

Publishing academic content


Education, Publishing


The Challenge

Oxford University Press creates globally renowned revision content for students and specifically for medical students, they are print publishers and wanted to get their foot in the digital learning market. However creating their own platform would be expensive and time consuming as well as risky as there is no guarantee that students would actually engage with it.

The Solution

Synap is used by thousands of students every day which meant we already had the platform and audience for Oxford University Press to get their content out. By converting print content into online interactive study material Oxford University Press medical revision books could reach a far wider audience, on top of all this data on book popularity and engagement can be generated online.

1 in 4 UK Medical Students

Spread by word of mouth

5 million questions answered

Main site still gets 5000+ users a day

30% increase in grades

Tested in a study with Brighton and Sussex medical school

2X improvement following algorithms recommendations

compared to self study

20,000 Active Users

Oxford University press is delighted to be partnering with Synap to provide an exciting new platform to showcase our products. Our self-assessment content is already the cornerstone of a young medic's revision, and our new collaboration will allow broader access to these high-quality resources through Synap's innovative online study platformSean Pidgeon, Medical Publishing Director, Oxford University Press

What We Did

Spaced Learning Algorithms

Our spaced repetition algorithms work in the background to see what each user is doing well and what they need help with, the system then generates suggestions for what and when they should study through multiple choice quizzes that typically take 5 minutes. This system creates a tailored learning experience that is unique to each individual.

An academic study done by Brighton and Sussex medical school showed that by medical students that revised with Synap and didn't follow the algorithms recommendations had a score improvement of 15%, whilst those who followed the recommendations had a score improvement of 30% which is the difference between a C grade and an A grade.

Engaging with Students

Creating a store for Oxford University Press's books and directing students to it through various marketing techniques such as seasonal promotions, email campaigns, and onsite engagement through intercom has created great student outreach and interaction with the platform. Alongside this we had an ambassador program running which empowered students to talk to their peers and invite them to study with Oxford University press and Synap.

We generate reports and statistics for Oxford University Press which can help them make better informed marketing decisions, one such stat is the time of day that students are most active on the platform which is between 3pm and 4pm.

Transformation of Content

We took content that was in print form and converted into a format that is intuitive and interactive. This was done for all the books and then bulk uploaded to the system. A very helpful feature that comes from digital content is the ability to talk to users and receive valuable feedback.

A flagging system is in place where students flag questions that they think have errors, this feedback is sent to Oxford University Press and investigated to ensure that content is consistent and error free.

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